Challenge: With growing consumer interest in the alternative wellness space, Tina Toft sought to establish a distinctive brand presence that reflected her extensive knowledge of adaptogens and holistic health. The goal was to position Tina not just as a product provider, but as an educator and thought leader - someone who embodies both expertise and empathy within the wellness community. Solution: Developing a logo and brand mark that captured Tina’s natural delicacy while maintaining a sense of refined simplicity. This visual identity became the foundation for the wider brand system, spanning packaging, social media assets, and a complete e-commerce website. Every element was designed to create a calm, confident customer experience. A soft, muted colour palette paired with stronger product swatches and brand-led imagery helped balance tranquillity with authority, reflecting Tina’s duality of care and confidence. Outcome: The new Tina Toft brand positions her as a trusted voice and educator in the wellness industry. Each touchpoint feels cohesive and intentional, guiding customers through a serene yet empowering journey. The result is a brand that feels both grounded and aspirational - one that embodies the very essence of holistic wellness while standing out as a leader in its field.