Challenge: A newly developed company focused on commercialising low carbon technologies needed a clear brand identity. With a strong emphasis on building their networking platform, particularly through events hosted by RedCAT. The brand had to stand out in busy, innovation-driven environments. At the same time, the company required a level of independence, with assets flexible enough for both the design team and their in-house marketing team. Solution: A full brand style and identity supported by detailed brand guidelines, ensuring consistency across all communications. The system was designed to be adaptable, allowing the internal team to produce their own materials while maintaining a unified visual language. This foundation informed a complete suite of outward-facing assets, from event collateral to everyday templates, helping the company present itself with clarity and authority within the low carbon technology sector. Outcome: The result is a cohesive and scalable brand that effectively communicates the company’s focus on commercialising low-carbon innovations. A full range of branded merchandise, templates, and digital assets now supports both online presence and in-person event visibility, ensuring a polished and professional identity at every touchpoint.